POV: More Branding For Free

I think I knew very early on in life that one of the most critical and fundamental factors in any business, whether online or not, was branding. As I entered the online world for my photography business, I realized that online personal branding was key to generate a distinctive internet personality/presence, and that's how I snagged The Travel Photographer label...for my blog, a backup blog, website(s), social media such as Twitter, Facebook and everything in between including an email address, business cards, and even items of my own clothing.

If I had a penny for each time I hear other travel photographers how clever I was in snagging The Travel Photographer label/brand before they did, it'd pay for a new Canon 5D Mark II...I exaggerate of course, but I heard that said a lot.

I also knew that my name was not the easiest to pronounce (at least for Americans...it's no problem with other nationalities), so an alias was the smart thing to do. It always gives me a kick when I'm in a photography function and I'm introduced as "Tewfic...y'know, The Travel Photographer".

All right, I rambled enough about personal branding. Through one of my Twitter followers, I learned of About.me which is a free website (technically still in beta) that allows anyone to build a an attractive personal profile that points users to one's content from around the web.

Naturally, I snagged The Travel Photographer and now have my very own personal profile. Will it be useful? I don't know yet but at the very least I appropriated and protected my brand by doing so.

If you have a personal brand, you may want to do the same.

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January? Must Be TTP's 4th Year!!!

Photo © Tewfic El-Sawy-All Rights Reserved

As I'll be traveling on January 24 when it's officially The Travel Photographer blog's fourth birthday, I thought why not observe it today...?

I started this blog on January 24, 2007 with a post on the Ardh Kumbh Mela, which was being held in Allahabad in that year.  Since then, I've posted over 2116 posts, posted about no less than 900 photographers and ranted, pontificated, expressed considered and unconsidered opinions on issues, important and trivial....gleefully aroused the ire of a dogmatic few and provoked the generous compliments of many.

I learned of new and interesting things about photography, world history, geopolitics, culture, religious and non religious traditions...I was influenced by the work of those I featured here...I was taught a few life lessons that I would never would have known otherwise....my name became synonymous in some circles with The Travel Photographer; what a case study in real-life marketing and branding this is!...and, because of the reach and popularity of this blog, my photo~expeditions got such that I had to reduce the number of allowable participants.

I made friends in the photography industry...many new acquaintances and a number of good friends across the globe...through my photo~expeditions, during my involvement in the Foundry Photojournalism Workshops, and elsewhere... I am glad to have more than 1000 "followers" on this blog, thousands of newsletter subscribers, and a thousand or so more on the social networking sites such as Facebook plus Twitter. My two self-published books have sold more copies than I expected...so life's good.

What else is there to say? I could go on and on...but I 'll summarize it by saying I look forward to the continuation of this blog's delightful journey into 2011...and I'll continue to encourage emerging photographers and photojournalists, especially those from the non-Western world...and hope to see more of them on The Travel Photographer's blog!

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End Of Year Photograph

Photo © Muhammed Muheisen/AP

This is my 2116th post since I started The Travel Photographer blog, and with it I'd like to close 2010 with this lovely photograph by the very talented Muhammed Muheisen.

It appeared on the LENS blog of the New York Times a few days ago, and it shows three young refugee girls; two from Afghanistan and the third from Pakistan, attending a Qur'an class in a mosque in Islamabad. You may want to click on it to enlarge it.

The expression of the cute middle one is just sublime...especially that her cloth prayer book is upside down. Not very attentive are we now? And the "I Love NY" hoodie worn by the third girl kept a smile on my face for a while.

I hope it does the same to my readers.

Till next year!

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